Compare/Peaqplus vs OTA Insight
OTA Insight (Lighthouse)
vs
Peaqplus

Peaqplus vs OTA Insight (Lighthouse) —
intelligence vs the decision layer.

Lighthouse leads with market intelligence, BI and AI pricing. Peaqplus leads with the PMS-native decision, workflow and reporting layer — competitor intelligence and AI visibility built in. Two centres of gravity, two fits.

OTA Insight (now Lighthouse) has grown from a rate-shopping specialist into a broad commercial platform — rate shopping, parity, market intelligence, benchmarking, business intelligence and AI pricing. The intelligence layers overlap; the difference is the core. Peaqplus is built around the PMS-native decision, workflow and reporting layer an independent revenue manager runs every day — plus competitor reviews and AI visibility that a market-intelligence platform does not cover.

The short version

Who fits which.

Lighthouse (OTA Insight) is the right choice if market data is your centre of gravity — the widest rate, parity and short-term-rental coverage, with business intelligence and AI pricing layered on top. It has grown well beyond rate shopping into a broad commercial platform.

Peaqplus is the right choice if your centre of gravity is the daily decision work — pickup and pace on PMS data, the decision and Revenue Meeting workflow, group sales, competitor reviews (not just rates) and AI visibility — with competitor rate intelligence integrated into the screens you already work in.

They overlap on intelligence, BI and pricing — but Peaqplus adds the decision, workflow, group-sales and reviews layer Lighthouse doesn't. So the common pattern isn't either/or: keep Lighthouse for the widest market data and run Peaqplus alongside it for the daily decision work. Peaqplus can also stand alone if you'd rather have one platform.

QuestionOTA Insight (Lighthouse)Peaqplus
CoreMarket intelligence + BI + AI pricingPMS-native decision, workflow & reporting layer
Competitor coverageComprehensive (rate + parity + market)Strong (5 comp · 120 days · rate + reviews)
BI on your own data✓ Business Intelligence✓ Full suite
Decision & meeting workflow—✓
Pricing engine⚠ Pricing Manager (AI)✓ Rule-based, transparent
Competitor reviews—✓ Native add-on
Sales / group pipeline—✓
Side-by-side

Feature-by-feature.

FeatureOTA Insight (Lighthouse)Peaqplus
Competitor & market intelligence (Lighthouse core)
Competitor rate shopping✓ Rate Insight✓ Native add-on
Rate parity tracking (your own listings)✓ Parity Insight⚠ Limited
Short-term rental / Airbnb market data✓ Yes—
Anonymous peer benchmarking (occ / ADR / RevPAR)✓ Benchmark✓ Included
Market penetration indexes (MPI / ARI / RGI)⚠ Market position
Competitor reviews / guest-score intelligenceVerify in evaluation✓ Native add-on
Competitor offers / promo intelligence—✓ Native
BI & analytics
BI on your own PMS data✓ Business Intelligence✓ Full suite
BI report library (30 reports across 6 families)✓ 30 reports
Insight dashboard suite (9 dashboards, per-tile AI)
Pickup tracking by channel × segment × revenue type
Same Point YoY analysis (week-position aware)Verify in evaluation
Time Machine — replay OTB state from any past dayVerify in evaluation
Multi-currency reporting (ECB daily rates)Verify in evaluation
Pricing & forecasting
AI pricing engine (recommendations + automation)✓ Pricing ManagerRule-based, transparent
Transparent rule-based engine — readable formulaVerify in evaluation✓ By design
Pricing Map + Pricing Calendar (zones, competitor context)⚠ Via Pricing Manager
AI-driven demand forecasting✓ Market Insight✓ Smart Forecast Enhanced
Event Calendar — 51-country holidays + local events⚠ Event demand data
Forecast accuracy published monthly (MAPE / SMAPE / MAE)—✓ On customer data
Annual budget + monthly variance (Tentative what-if)Verify in evaluation
Published pricing tiers— Custom / quote-based✓ From €109/month
Sales & groups
Sales pipeline (deal flow before bookings become blocks)—
Smart Pricing for group inquiries (minimum acceptable rate)—
Group displacement calculator (net value, break-even)—
Booking-engine search-intent data—✓ Native
Decisions & workflow
Decision audit trail with reason codes—✓ Built-in
Discussion threads anchored to data rows—
Revenue Meeting — fixed weekly agenda walkthrough—
Sales Track — sales-vs-budget review framework—
AI assistance
Pulse Chat — conversational AI on your dataVerify in evaluation
Pulse Routines — saved questions answered on schedule—
Daily Briefing email (AI-generated summary)Verify in evaluation
AI narratives on dashboards and reportsVerify in evaluation
AI visibility (Discovery)
AI-assistant visibility (ChatGPT / Claude / Perplexity / Gemini)—✓ Discovery add-on
Structured crawlable hotel profile + GEO / AEO readiness—✓ Discovery add-on
Alerts & platform
Configurable alerts (Ping) + in-app / email / Slack⚠ Rate alerts
Owner / GM plain-language Executive SummaryVerify in evaluation
Channel manager push⚠ Via Pricing Manager
Multi-property / portfolio management✓ All tiers
API + Webhooks✓ Enterprise tier

✓ strong / built-in  ·  ⚠ limited or with caveats  ·  — not part of standard product

Honest concessions

Three areas where OTA Insight (Lighthouse) is the better tool.

01
Market intelligence depth

OTA Insight has been the category leader in market intelligence for over a decade. The depth on competitor pricing across regions, multiple channels, room-type granularity, and historical scrape data goes well beyond what most hotels need but is unmatched if you operate at that depth.

02
Rate parity tracking

The parity component — monitoring that your rate is consistent across all channels and OTAs, flagging dispatch issues — is a specialized OTA Insight strength. Peaqplus's Competitor Rate & Review Intelligence focuses on competitor rates, not parity violations on your own listings.

03
Cross-portfolio benchmarks

For multi-property groups or revenue service providers using a single market-intelligence vendor across many clients, OTA Insight's standardized methodology gives consistent benchmarks. Peaqplus's competitor intelligence is per-customer-configured.

Defensible claims

Three areas where Peaqplus is the better tool.

01
Integration with the rest of your work

OTA Insight is a destination — you log in to a separate tool to check competitor rates. Peaqplus's competitor data is integrated: a "Competitor avg." column in the pricing calendar, daily competitor moves in your Daily Briefing email, Pulse Chat answers that include competitor context, Ping alerts when your relative position drifts.

02
The layer Lighthouse lacks

Lighthouse now covers intelligence, BI and AI pricing — but not the operational layer around a decision. Decision audit with reason codes, Discussion threads on data rows, the Revenue Meeting workflow, the Sales pipeline and Smart Pricing for group business, and competitor reviews (not just rates) all live in Peaqplus. That's the day-to-day work a revenue manager does after the market data lands.

03
AI visibility + published pricing

Discovery measures whether ChatGPT, Claude, Perplexity and Gemini recommend your hotel and gives you crawlable, structured pages they can cite — a layer no rate-shopping platform addresses. And the cost is visible upfront: BI Core from €109/month with Competitor Rate & Review Intelligence at €59/month (5 competitors · 120 days), rather than a custom-quote market-intelligence contract.

The practical question

Peaqplus complements Lighthouse — it doesn't replace it.

Lighthouse and Peaqplus overlap on intelligence, BI and pricing — but Peaqplus does something a market-intelligence platform doesn't: the decision and workflow layer around the numbers. The Revenue Meeting, decision audit, group sales, competitor reviews and AI visibility, on top of PMS-native reporting. That runs alongside Lighthouse, not instead of it.

Both read from independent sources — Lighthouse from the market, Peaqplus from your PMS — so there's no migration and no conflict. Keep Lighthouse for the widest market data; add Peaqplus for the decision layer. And if you'd rather run one platform, Peaqplus covers competitor rates and reviews inside the full suite.

MOST COMMON
Run both
Lighthouse for market intelligence, Peaqplus for the decision, workflow, group-sales, reviews and reporting layer it doesn't cover. The two read independently and don't conflict setup-side.
STANDALONE
Peaqplus only
If you want one platform and don't need Lighthouse's market-data breadth, Peaqplus's Competitor Rate & Review Intelligence covers the compset — rates and reviews — inside the full platform.
Signal → Decision → Action → Outcome

See competitor intelligence inside a full platform.

In our 45–60 minute walkthrough (length depends on how deep you want to go), we run Peaqplus on our live demo environment — a simulated property with data that moves day to day — and walk through the integrated competitor intelligence: competitor rates in the pricing calendar, in Pulse Chat answers, in the Daily Briefing email, in Ping alerts. If you currently use Lighthouse (OTA Insight), we show where Peaqplus differs — the PMS-native decision, workflow, group-sales and reporting layer, not just where competitor data lands.

No setup fee. Bring your current setup if you want a side-by-side.