Quote group business
with the revenue context attached.
A hotel group sales CRM for MICE, corporate and room-block inquiries. Track each opportunity, calculate a hotel-specific minimum rate, test displacement and bring the weighted pipeline into the forecast.
Sales gets a defensible negotiation range without rebuilding the calendar. Revenue sees open business before it becomes a block. Management sees what is likely to close, where follow-up is due and which need periods remain exposed.
Sales, revenue and management work from the same deal.
The module is built around the commercial decision, not around contact storage for its own sake.
See the opportunity, next step, minimum acceptable rate and alternative dates before the conversation goes cold.
Compare capacity, expected transient pickup, break-even rate and net deal value night by night.
Review weighted value, due follow-ups, win rate and soft weeks where the open pipeline is still too thin.
Every inquiry has an owner, a next step and a revenue weight.
Manage group, MICE and corporate opportunities on a configurable Kanban board or in a sortable table. Each stage carries a probability weight, so the same working pipeline also produces a weighted room-night and revenue view.
Move a deal to the next stage and its probability updates with it. Filter by segment, period or owner; sort by close date, value or score; export the current view to CSV.
- Contact · property · requested date range or multiple periods
- Room nights · ADR · total value · deal currency
- Configurable stage · probability · hierarchical segment
- Owner · follow-up · automatically recalculated deal score
- @mention notes · complete change history
Know the rate you can defend before you answer.
For the requested dates, Smart Pricing calculates a hotel-specific minimum acceptable rate from the property's own revenue context rather than a generic market average.
The calculation brings together current OTB, budget, last-year same-point pace and the occupancy band for the period. Sales and revenue can see the same inputs and the same result.
If the original dates make the deal difficult, an alternative-date search tests shifts of ±1, 3 or 7 days and returns the three nearest windows with a better negotiation range.
- Current OTB position on the requested nights
- Last-year same-point reference at the same lead time
- Budget for the requested period
- Occupancy and pace multipliers configured for the property
- Three ranked alternative date windows when another period works better
See what the group adds — and what it could displace.
A group can fill a need period or take rooms away from higher-rated transient demand. The calculator makes that trade-off visible inside the opportunity instead of leaving sales and revenue to argue from different spreadsheets.
Night by night, it checks whether the group fits, estimates the transient room nights it could push out, values that displacement and returns the break-even rate. Beside Smart Pricing's minimum, that gives the team a practical negotiation range.
The estimate names its basis: last-year final occupancy when history is available, budget when it is not, and “not enough data” when neither can support the calculation. A soft period with no expected displacement is shown as such.
- Night-by-night expected pickup compared with free capacity
- Break-even rate in the opportunity's currency, with the property-currency reference beside it
- Configurable group wash and ancillary spend such as F&B, spa or meeting rooms
- The first capacity-short night and the number of rooms missing when the group does not fit
- Recalculated from the latest OTB available in Peaqplus when the opportunity is opened
Prioritise the opportunities that deserve attention now.
Every opportunity carries a colour-coded 0–100 score combining period fill, price position against Smart Pricing's minimum and the room-night and revenue weight of the deal.
Change the period, rate, segment or currency and the score recalculates. It is a prioritisation aid with visible inputs, not an instruction to accept or decline.
- Sort the pipeline by score to focus the next sales conversation
- Compare high-value opportunities with the periods they affect
- Review the visible inputs when the team disagrees with the ranking
Open business reaches the forecast before it becomes a booking.
The Forecast monthly view shows a Sales Pipeline panel below the segment breakdown. Open opportunities contribute probability × value to projected room nights and revenue, weighted by stage.
Revenue can see the commercial pipeline without a separate spreadsheet handoff, while sales keeps working in the same opportunity record.
See the forecasting workflow →Keep market observations beside the decisions they trigger.
Not every useful sales signal is an opportunity. A competitor may undercut an annual account, a corporate client may change TMC or a nearby hotel may close dates around an event. Sales Track records these field observations with a category and target period.
Each note becomes a Decision in Revenue Track with an owner, due date and status. Sales Track is part of BI Core; it complements the paid Sales Pipeline module but does not require it.
See it inside Decisions →Find the weeks where the pipeline is not yet enough.
The Executive Summary gives the GM and owner three sales views: active pipeline and due follow-ups, recent win rate, and a Gap Alert for soft weeks where open business is still too thin.
Gap Alert checks the next 13 weeks and surfaces the dates where OTB occupancy is soft and weighted pipeline room nights do not compensate. It turns “we need more business” into a dated commercial priority.
- Pipeline Summary — active opportunities, weighted room nights, expected revenue and due follow-ups
- Win Rate — won and lost opportunities over the last 30 days compared with the previous 30
- Gap Alert — 13-week scan, with up to five soft weeks surfaced at once
- Required lost reason from a configurable list when an opportunity moves to Closed Lost
Every field change. Every override. Every conversation.
Every deal field change — stage, period, rate, segment, currency, owner — is logged with who changed it and when. Reviewable on the deal detail page.
Deal notes are chat-style with @mention notification. Every note is timestamped, attributable, never silently edited.
When the deal closes below the suggested minimum, the override and the reason are logged. Quarterly retrospective material.
Add a follow-up task from the deal drawer. The task lands in the owner's My Tasks page next to everything else — and notifies them via the bell.
€49/month add-on. Included in Pro.
For properties with up to 49 rooms, add Sales Pipeline + Smart Pricing to Starter (€109 + €49/month) or Growth (€236 + €49/month), or choose Pro from €334/month, where it is included. The add-on stays €49 at larger properties even when the bundle price changes. It has no setup fee and includes 1 hour of team training; the BI Core setup still applies.
Compare bundles and add-ons →What hotel teams ask before moving the group pipeline.
Clear answers on the CRM scope, Smart Pricing, displacement, forecast integration and price.
Hotel group sales CRM software keeps MICE, corporate and room-block opportunities in a structured pipeline with the contact, requested dates, room nights, value, owner, stage and follow-up. Peaqplus adds the hotel’s revenue context: Smart Pricing, displacement, deal scoring and weighted forecast integration sit on the same opportunity record.
Smart Pricing uses the hotel’s current OTB, budget, last-year same-point pace, occupancy band and configured multipliers for the requested period. It shows the inputs behind the hotel-specific minimum and can test nearby alternative dates. The sales or revenue team still makes the commercial decision, and an override below the recommendation is logged.
No. It is a revenue-aware opportunity pipeline for group, MICE and corporate business, with contacts, stages, notes, tasks, pricing guidance and audit history. Contract signing, BEOs, catering operations, invoicing and general-purpose account marketing stay in the hotel’s existing specialist tools.
Open opportunities contribute their stage-weighted room nights and value to the Forecast view. Smart Pricing and the displacement calculator give sales and revenue the same dated calculation, while the Executive Summary shows pipeline value, follow-ups, win rate and soft weeks where open business is still thin.
The module is €49/month per property when added to Starter or Growth and is included in Pro. There is no Sales Pipeline setup fee, and 1 hour of team training is included. The BI Core subscription and its standard setup still apply.
Bring one group inquiry. See the negotiation range.
In a 45–60 minute walkthrough on a simulated property, we create an opportunity, review the Smart Pricing inputs, test displacement and alternative dates, then follow its weighted value into the forecast. Bring a real inquiry if you want to work through the same decision pattern.
No setup fee. No PMS access needed.