CRM that
speaks revenue.
Group bookings, corporate deals, and Smart Pricing — all aware of your hotel's revenue context. Built for sales teams that don't want to leave the platform their RM works in.
Generic CRMs don't know your OTB. They don't know your budget. They don't know what €145/night means on a Friday in May vs a Tuesday in November. We built one that does.
Kanban + table view. Drag, drop, weighted forecast.
The Sales pipeline is a Kanban board across configurable stages — "Inquiry," "Qualification," "Proposal," "Contract," "Closed Won," "Closed Lost" are the defaults; you can rename and reorder them. Each stage has a probability weight (0–100%) used to compute the weighted forecast pipeline value.
Drag a deal between stages, the probability updates. Sort the table view by close date, by deal value, by score. Filter by segment, by date range, by owner. Export to CSV.
- Title · contact · hotel · period (date range, multi-period)
- Room nights · ADR · total value · multi-currency native
- Stage · probability · hierarchical segment (e.g., MICE → Conference / Banquet / Wedding)
- Owner · score (auto-calculated)
- @mention notes · full audit history
Minimum acceptable rate. Computed from your data, not a market average.
When a deal lands, the platform computes the minimum acceptable rate for the requested period — not from a generic market average, but from your hotel's actual context.
Apply the occupancy band multiplier (weak / average / strong / premium) based on current period fill. Apply the monthly pace multiplier (behind plan / on track / ahead). Output: a defensible, hotel-specific minimum.
The sales team sees the math. The RM sees the math. The owner can verify the math three months later. No black box. No guessing. And if a deal is close to red — one click runs an alternative-dates search: shift the requested period by ±1, 3, or 7 days, and the platform returns the three nearest windows where the math is cleaner. "Would July 18–22 work instead of 15–19? The minimum lands €430 lower."
- OTB daily rate — if you already have bookings on those nights, that's your floor
- Last-year same-point daily rate — calibrated to the same week-position
- Budget daily rate — your plan for those nights
- Alternative-dates suggestions — three nearest windows with better margin, ranked
A score for every deal. Recalculated on the fly.
Every deal carries a score: 0–100, color-coded. The score factors three things together: period fill (how full the period already is), price position (how the deal compares to Smart Pricing's minimum), and deal size (absolute room-night and revenue weight).
When a deal's period, rates, segment, or currency changes, the score recalculates in the background — the dashboard shows the new value the moment it's ready.
- Sort the pipeline by score — see the deals that deserve attention first
- Don't waste time on a deal that's structurally bad regardless of negotiation
- Argue with the score during retrospectives — the math is visible
Weighted pipeline lands in the forecast. Automatically.
The Forecast monthly view shows a "Sales Pipeline" panel below the segment breakdown. Open deals in the period contribute their probability × value to the projected room nights and revenue — weighted by stage.
The RM doesn't have to manually copy pipeline numbers into the forecast spreadsheet. The Sales team doesn't have to chase the RM for "did you include this group?". The same deal lives in both views, with the same math.
The forecast story →Observations become decisions. Automatically.
The Sales Module is the deal pipeline — CRM with revenue context. Sales Track is its sibling: the field log where a sales rep captures observations that aren't deal-shaped. "Competitor offered €15 below us on the Bosch annual." "Corporate account is consolidating travel through a new TMC." "Hotel down the road blocked Aug 18–21 for an event we missed."
Each note carries a category and a target period. And every note automatically becomes a Decision in the Revenue Track — owner, due date, status — alongside discussion-decisions, meeting-decisions, and pricing-decisions. Three weeks later, when you open the History on a date that spiked, the popover surfaces the field-log note that explains it.
See it inside Decisions →The Gap Alert · find the empty weeks before they happen.
On the Executive Summary, three Sales tiles surface for the GM and the owner: Pipeline Summary (active deals, weighted room-nights, expected revenue, due-soon follow-ups), Win Rate (won / lost over the last 30 days, with the trend), and the Gap Alert — the one that flags revenue-soft weeks 13 weeks ahead, before they become a Friday afternoon panic.
The Gap Alert walks the next 13 weeks and tags every week where on-the-books occupancy is soft AND the sales pipeline has too few room-nights to compensate. The result is a concrete list: "Week of May 4 — OTB 42%, only 8 pipeline nights. Worth a campaign." The GM doesn't have to ask. The system surfaces the weeks that need attention.
- Pipeline Summary tile — active deals, weighted RN, expected revenue, due-soon follow-ups, traffic-light health
- Win Rate tile — last-30 vs prior-30 trend, won / lost split
- Gap Alert tile — 13-week forward scan, up to 5 weeks flagged with soft OTB + thin pipeline
- Lost reason mandatory — when a deal is dragged to Lost, the platform requires a reason from a configurable list. Structured learnings across the quarter.
Every field change. Every override. Every conversation.
Every deal field change — stage, period, rate, segment, currency, owner — is logged with the user and timestamp. Reviewable on the deal detail page.
Deal notes are chat-style with @mention notification. Every note is timestamped, attributable, never silently edited.
When the deal closes below the suggested minimum, the override and the reason are logged. Quarterly retrospective material.
Add a follow-up task from the deal drawer. The task lands in the owner's My Tasks page next to everything else — and notifies them via the bell.
€49/month add-on. Hotel-aware CRM, not generic.
Sales Pipeline is an add-on module. Available with the Pro bundle, or à la carte at €49/month on top of BI Core. Hotel size doesn't change the price; the module scales with deal volume, not room count. Setup is free.
See all bundles →See a hotel-context CRM in action.
In our 45–60 minute walkthrough (length depends on how deep you want to go), we run Peaqplus on our live demo environment — a simulated property with data that moves day to day — and set up a sample deal: room types, historical OTB, budget. You see the Smart Pricing math, the score, the audit trail, and how the deal lands in the Forecast monthly view. Bring a real deal — we'll model it.
No setup fee. No PMS access needed.