Platform/Sales
Sales

Quote group business
with the revenue context attached.

A hotel group sales CRM for MICE, corporate and room-block inquiries. Track each opportunity, calculate a hotel-specific minimum rate, test displacement and bring the weighted pipeline into the forecast.

Sales gets a defensible negotiation range without rebuilding the calendar. Revenue sees open business before it becomes a block. Management sees what is likely to close, where follow-up is due and which need periods remain exposed.

app.peaqplus.com/sales/pipeline
SALES PIPELINE
Q2 2026 · €350k weighted
Inquiry20%
Corporate · IBM Q2 retreat
€42k76
Qualification40%
MICE · Munich wedding
€68k84
Group · Hike club
€18k62
Proposal60%
Corporate · Bosch annual
€124k91
Contract80%
MICE · Tech conference
€98k88
Closed Won100%
One inquiry · three decisions

Sales, revenue and management work from the same deal.

The module is built around the commercial decision, not around contact storage for its own sake.

SALES
Reply with a rate you can explain

See the opportunity, next step, minimum acceptable rate and alternative dates before the conversation goes cold.

RM
Judge the group against the business it may replace

Compare capacity, expected transient pickup, break-even rate and net deal value night by night.

GM / OWNER
See pipeline quality, not just volume

Review weighted value, due follow-ups, win rate and soft weeks where the open pipeline is still too thin.

01
Hotel group sales pipeline

Every inquiry has an owner, a next step and a revenue weight.

Manage group, MICE and corporate opportunities on a configurable Kanban board or in a sortable table. Each stage carries a probability weight, so the same working pipeline also produces a weighted room-night and revenue view.

Move a deal to the next stage and its probability updates with it. Filter by segment, period or owner; sort by close date, value or score; export the current view to CSV.

What travels with the opportunity
  • Contact · property · requested date range or multiple periods
  • Room nights · ADR · total value · deal currency
  • Configurable stage · probability · hierarchical segment
  • Owner · follow-up · automatically recalculated deal score
  • @mention notes · complete change history
app.peaqplus.com/sales/pipeline
SALES PIPELINE
Q2 2026 · €350k weighted
Inquiry20%
Corporate · IBM Q2 retreat
€42k76
Qualification40%
MICE · Munich wedding
€68k84
Group · Hike club
€18k62
Proposal60%
Corporate · Bosch annual
€124k91
Contract80%
MICE · Tech conference
€98k88
Closed Won100%
02
Smart Pricing motor

Know the rate you can defend before you answer.

For the requested dates, Smart Pricing calculates a hotel-specific minimum acceptable rate from the property's own revenue context rather than a generic market average.

The calculation brings together current OTB, budget, last-year same-point pace and the occupancy band for the period. Sales and revenue can see the same inputs and the same result.

If the original dates make the deal difficult, an alternative-date search tests shifts of ±1, 3 or 7 days and returns the three nearest windows with a better negotiation range.

What supports the recommendation
  • Current OTB position on the requested nights
  • Last-year same-point reference at the same lead time
  • Budget for the requested period
  • Occupancy and pace multipliers configured for the property
  • Three ranked alternative date windows when another period works better
SMART PRICING
Bosch annual · 84 RN · Apr 12–16
RECOMMENDED
OTB dailyfrom current bookings€132
× Occupancy bandstrong fill (74%)×1.08
× Pace multiplieron-track for Apr×1.05
Minimum acceptable€150
Accepting at €145 · MICE strategic · override logged
03
Displacement calculator

See what the group adds — and what it could displace.

A group can fill a need period or take rooms away from higher-rated transient demand. The calculator makes that trade-off visible inside the opportunity instead of leaving sales and revenue to argue from different spreadsheets.

Night by night, it checks whether the group fits, estimates the transient room nights it could push out, values that displacement and returns the break-even rate. Beside Smart Pricing's minimum, that gives the team a practical negotiation range.

The estimate names its basis: last-year final occupancy when history is available, budget when it is not, and “not enough data” when neither can support the calculation. A soft period with no expected displacement is shown as such.

What the team can review
  • Night-by-night expected pickup compared with free capacity
  • Break-even rate in the opportunity's currency, with the property-currency reference beside it
  • Configurable group wash and ancillary spend such as F&B, spa or meeting rooms
  • The first capacity-short night and the number of rooms missing when the group does not fit
  • Recalculated from the latest OTB available in Peaqplus when the opportunity is opened
Displacement, explained in the glossary
DISPLACEMENT
Summer conference · 160 RN · Jul 27–31
GROUP FITS
Displaced room nights3 of 4 nights14
Displaced revenueat €150 transient ADR€2,100
Break-even ratenet-positive above€13.13
NIGHT BY NIGHT · ONLY THE NIGHTS THAT DISPLACE
Jul 2872 free35 expected3 displaced
Jul 2970 free33 expected3 displaced
Jul 3066 free34 expected8 displaced
Net value at €75+€9,900
Estimate basis: last year's final occupancy · recomputed on open
04
Deal scoring

Prioritise the opportunities that deserve attention now.

Every opportunity carries a colour-coded 0–100 score combining period fill, price position against Smart Pricing's minimum and the room-night and revenue weight of the deal.

Change the period, rate, segment or currency and the score recalculates. It is a prioritisation aid with visible inputs, not an instruction to accept or decline.

Why it matters
  • Sort the pipeline by score to focus the next sales conversation
  • Compare high-value opportunities with the periods they affect
  • Review the visible inputs when the team disagrees with the ranking
app.peaqplus.com/sales/deals?sort=score
DEAL SCORE · Q2
Sorted by score · 6 of 18
91
Bosch annual
€124k · weighted ×0.91
88
Tech conf MICE
€98k · weighted ×0.88
84
Munich wedding
€68k · weighted ×0.84
76
IBM Q2 retreat
€42k · weighted ×0.76
62
Hike club
€18k · weighted ×0.62
41
Photo workshop
€11k · weighted ×0.41
05
Forecast integration

Open business reaches the forecast before it becomes a booking.

The Forecast monthly view shows a Sales Pipeline panel below the segment breakdown. Open opportunities contribute probability × value to projected room nights and revenue, weighted by stage.

Revenue can see the commercial pipeline without a separate spreadsheet handoff, while sales keeps working in the same opportunity record.

See the forecasting workflow
app.peaqplus.com/forecast/2026-04
FORECAST · APRIL 2026
Segment breakdown + Sales pipeline
Direct84k
OTA110k
Corporate68k
SALES PIPELINE · WEIGHTED
+ €138k / 246 RN
Bosch annual80%99k
Tech conf MICE80%78k
Munich wedding60%41k
06
Sales Track · included in BI Core

Keep market observations beside the decisions they trigger.

Not every useful sales signal is an opportunity. A competitor may undercut an annual account, a corporate client may change TMC or a nearby hotel may close dates around an event. Sales Track records these field observations with a category and target period.

Each note becomes a Decision in Revenue Track with an owner, due date and status. Sales Track is part of BI Core; it complements the paid Sales Pipeline module but does not require it.

See it inside Decisions
SALES TRACK · NOTE
Competitor offered €15 below us on the Bosch annual.
PRICING
by Sales · Mar 04, 14:22
DECISION · TRACKED
Review corporate pricing strategy for Q2
Owner: RMDue: Mar 11Source: sales_track
07
Pipeline as foresight

Find the weeks where the pipeline is not yet enough.

The Executive Summary gives the GM and owner three sales views: active pipeline and due follow-ups, recent win rate, and a Gap Alert for soft weeks where open business is still too thin.

Gap Alert checks the next 13 weeks and surfaces the dates where OTB occupancy is soft and weighted pipeline room nights do not compensate. It turns “we need more business” into a dated commercial priority.

What management sees
  • Pipeline Summary — active opportunities, weighted room nights, expected revenue and due follow-ups
  • Win Rate — won and lost opportunities over the last 30 days compared with the previous 30
  • Gap Alert — 13-week scan, with up to five soft weeks surfaced at once
  • Required lost reason from a configurable list when an opportunity moves to Closed Lost
app.peaqplus.com/insights/executive · Sales tiles
Pipeline
€138k
23 deals · 246 RN
Win rate
66.7%
+5.2 pts vs prior 30d
Gap alert
3 weeks
soft OTB · thin pipeline
Gap alert · next 13 weeks
3 flagged of 13
W18
Apr 27
51% · 5rn
W19
May 04
42% · 8rn
W20
May 11
68% · 22rn
W21
May 18
74% · 31rn
W22
May 25
58% · 12rn
W23
Jun 01
81% · 28rn
W24
Jun 08
77% · 24rn
W25
Jun 15
64% · 18rn
W18 · Apr 27 — OTB 51%, pipeline 5 RNworth a campaign →
W19 · May 04 — OTB 42%, pipeline 8 RNworth a campaign →
W22 · May 25 — OTB 58%, pipeline 12 RNworth a campaign →
The audit trail

Every field change. Every override. Every conversation.

Field changes

Every deal field change — stage, period, rate, segment, currency, owner — is logged with who changed it and when. Reviewable on the deal detail page.

Audit log per deal
Notes & mentions

Deal notes are chat-style with @mention notification. Every note is timestamped, attributable, never silently edited.

Edit history retained
Smart Pricing overrides

When the deal closes below the suggested minimum, the override and the reason are logged. Quarterly retrospective material.

Override reason + delta
Follow-up tasks

Add a follow-up task from the deal drawer. The task lands in the owner's My Tasks page next to everything else — and notifies them via the bell.

One task system, hotel-wide
Pricing

€49/month add-on. Included in Pro.

For properties with up to 49 rooms, add Sales Pipeline + Smart Pricing to Starter (€109 + €49/month) or Growth (€236 + €49/month), or choose Pro from €334/month, where it is included. The add-on stays €49 at larger properties even when the bundle price changes. It has no setup fee and includes 1 hour of team training; the BI Core setup still applies.

Compare bundles and add-ons →
Hotel group sales CRM FAQ

What hotel teams ask before moving the group pipeline.

Clear answers on the CRM scope, Smart Pricing, displacement, forecast integration and price.

01
What is hotel group sales CRM software?

Hotel group sales CRM software keeps MICE, corporate and room-block opportunities in a structured pipeline with the contact, requested dates, room nights, value, owner, stage and follow-up. Peaqplus adds the hotel’s revenue context: Smart Pricing, displacement, deal scoring and weighted forecast integration sit on the same opportunity record.

02
How does Smart Pricing calculate a minimum acceptable group rate?

Smart Pricing uses the hotel’s current OTB, budget, last-year same-point pace, occupancy band and configured multipliers for the requested period. It shows the inputs behind the hotel-specific minimum and can test nearby alternative dates. The sales or revenue team still makes the commercial decision, and an override below the recommendation is logged.

03
Is Sales Pipeline a full sales and catering system?

No. It is a revenue-aware opportunity pipeline for group, MICE and corporate business, with contacts, stages, notes, tasks, pricing guidance and audit history. Contract signing, BEOs, catering operations, invoicing and general-purpose account marketing stay in the hotel’s existing specialist tools.

04
How does the module connect sales with revenue management?

Open opportunities contribute their stage-weighted room nights and value to the Forecast view. Smart Pricing and the displacement calculator give sales and revenue the same dated calculation, while the Executive Summary shows pipeline value, follow-ups, win rate and soft weeks where open business is still thin.

05
How much does Sales Pipeline + Smart Pricing cost?

The module is €49/month per property when added to Starter or Growth and is included in Pro. There is no Sales Pipeline setup fee, and 1 hour of team training is included. The BI Core subscription and its standard setup still apply.

Signal → Decision → Action → Outcome

Bring one group inquiry. See the negotiation range.

In a 45–60 minute walkthrough on a simulated property, we create an opportunity, review the Smart Pricing inputs, test displacement and alternative dates, then follow its weighted value into the forecast. Bring a real inquiry if you want to work through the same decision pattern.

No setup fee. No PMS access needed.

Not ready for a demo? Start smaller —5-min revenue check →ROI in 4 numbers →