Be the hotel the AI recommends. Booked direct.

The new front door is an AI assistant.

When someone asks an assistant "a wellness hotel near the lake with direct booking," it doesn't show ads — it reads the web, picks a few trustworthy sources, and answers. If your hotel isn't readable in a way it trusts, you're simply not in the answer.

Discovery makes your hotel that trustworthy source. A clean, structured page the assistants can quote — your name, your live rate, your score, your location — so when the question comes up, your hotel is the one they cite, with a link that goes straight to your booking engine.

A profile the machines understand.

An assistant has a fraction of a second to decide whether your hotel fits the question. Discovery gives it everything it needs in a single read: the name, the direct price, the guest score with its source, the address, the amenities, your official links — and the direct-booking URL.

The words are yours: intro, amenities, your own guest FAQ, hero image, official links — curated in-app, in your hotel's language. And the numbers never go stale: the rate and score are refreshed every day, so the agent reads a fresh storefront, not last year's brochure.

Direct bookings. No OTA commission.

Every path on the page ends at your own booking engine. When a traveller arrives from an AI answer and books, it's a direct reservation — the guest relationship is yours, and so is the margin the OTA would otherwise have taken.

And it's measurable: the click carries attribution through to your own analytics, so you can see the demand the assistants are sending you — not guess at it.

We ask four AIs — the way a traveller would.

"We optimised your AI presence" is easy to claim and hard to check. So Discovery checks it. Every week the same frozen panel of real traveller questions — "Where should I stay for a spa weekend in Hungary?" — goes to Perplexity, ChatGPT, Claude and Gemini, in English and Hungarian. Frozen on purpose: identical questions every week, so a moving number is a real trend, not the noise of changing questions. Part of the panel is written from your own profile, under one rule — your hotel's name never appears in a question. We measure whether the AI finds you, not whether it parrots your name. And the answers are scored by simple, fixed rules, not by another AI with opinions.

Four engines, because they don't read the same world. Perplexity reads the live web and tends to move first; ChatGPT, Claude and Gemini answer more from training knowledge, which shifts on a slower clock. Discovery measures the two layers separately — so you can see where you're already landing, and where the momentum is heading next.

And it's not just yes-or-no. Share of Voice shows how much of the whole conversation is yours — measured against the compset you actually lose bookings to, not a generic list. One honest note: we ask the models directly, machine to machine; the consumer apps sometimes layer live web search on top and can answer differently — the search-based run is the closest stand-in for what a traveller really gets.

Where the AI sends your guest — you, or the OTA.

When someone asks an assistant about your area, it builds the answer from a handful of web sources. Discovery captures which domains — split three ways: your own site, the commission OTAs (Booking, Szállás.hu, Trivago…), and everyone else (guides, review sites). It's the direct-vs-OTA question from earlier, now answered with data instead of hope.

Typically a big slice of those citations still point to the OTAs that take a cut — the commission trap, made visible. But the share is yours to move: every source you win back — a stronger page, a richer FAQ — is a citation that sends the guest to you instead, and Discovery shows that share shift week over week.

Not how often — how the AI sees you.

A mention rate tells you whether you're in the answer. AI Mirror tells you what the answer says. It reads the real responses and distils the picture the AI paints of your hotel: the overall sentiment, the strengths it leans on, the gaps it notes, how it positions you — with verbatim quotes, in the AI's own words. It's the one mirror that shows you your hotel the way the machine describes it.

When that picture is accurate and positive — the right strengths, the right positioning, no invented amenities — you have proof you can act on. When it's wrong, thin, or off-positioning, you see exactly which words on your page to fix — before a guest ever reads them.

Two audits. One prioritised fix-list.

Being cited is upstream work, and it has two inputs you actually control: your own website, and your Discovery content. Discovery audits both — and turns them into one ordered list of things to do.

The website audit reads your site the way an AI does — are the AI bots allowed in, is your hotel's information laid out so a machine can actually read it, do your answers to common guest questions exist on the page, is there a clean map of your site — and scores it 0–100 with a grade and a fix-list ranked by impact, so the last mile to a top grade is a short, concrete list. The content audit scores your Discovery profile on the four things AI weighs — experience, expertise, authority, trust — so you know exactly where the profile is still thin.

Measure, find the gap, fix it, measure again.

A score you can't act on is just anxiety. Discovery closes the loop. The weekly run doesn't only count mentions — it records the exact questions the AI couldn't place you for, and turns them into content: suggested FAQ entries, in your hotel's own words, aimed straight at the gaps.

You publish, the next run re-measures, and the number moves — or tells you to try again. Measure → gap → content → re-measure. That's the difference between a dashboard that reports a problem and a system that helps you close it.

The weekly mention rate with its trend, your Share of Voice against the compset, and how many answers linked you direct versus sent the guest to an OTA.

All four engines, each in its own row — Perplexity marked search-based, ChatGPT, Claude and Gemini training-knowledge — so you see which layer of the AI world you’ve reached, and where movement shows up first.

Every source the AI cited, classified your site, an OTA, or other — the direct-versus-commission split, made concrete. Each own-source you win back is a direct booking.

AI Mirror: the sentiment, strengths, gaps and positioning the AI paints of you — with verbatim quotes. The one place you read your hotel in the machine’s own words.

Your website scored for AI-readability (0–100 + grade, with a ranked fix-list) and your Discovery content scored on experience, expertise, authority and trust.

The questions you were missed on, turned into suggested FAQ entries and re-measured weekly — plus the crawler log and your in-app profile editor. The loop, closed.