About Peaqplus · Founded in 2016

Built from hotel operations.
For commercial decisions.

Peaqplus grew out of a fifteen-year hotel career and a practical question: how can an independent hotel turn the data it already has into decisions the whole commercial team can follow?

Founded in Hungary · 2016
Hotel experience and software thinking, in one product.
The origin

The product started with a hotel problem.

01
CHAPTER

Hotel work came first

Ferenc Hunka learned programming before he entered hospitality, then spent fifteen years in hotel operations — from the front desk to General Manager. The analytical work kept bringing the two fields together: P&L, business planning and, eventually, revenue management.

In 2013, while running revenue management at a large hotel, he reached the point where Excel and macros could no longer preserve the data history or support the workflow he needed. The product idea took shape in 2014; Peaqplus development began in 2016.

02
CHAPTER

Built around the work

Peaqplus sits between ad hoc spreadsheets and full revenue-management automation — or alongside the RMS a hotel already trusts. It turns supported hotel data into a shared workflow without requiring every user to become a revenue management expert.

The platform follows the order of the work: preserve the data state, find the signal, record the decision, take the action and review what followed. BI Core creates the common foundation; optional modules add pricing, competitor intelligence, sales workflows or AI only where the hotel needs them.

2016
Peaqplus starts
Daily PMS data, pickup, pace and segment analysis are placed on a historical snapshot foundation.
2020
Channel manager connection
Rate and restriction changes gain a dated history beside performance data.
2023
Competitor rate intelligence
The snapshot approach expands to dated competitor-rate observations.
2025
Booking engine + Revenue Meeting
Direct search intent and the recurring revenue meeting enter the same decision workflow.
2026
Pulse AI
Source-linked analysis and summaries sit on top of the hotel data available in Peaqplus; the accountable decision stays with the team.
See the philosophy →
03
CHAPTER

What will not change

The roadmap changes; the principle does not. Hotel data should be understandable, the source should stay visible, and a decision should remain reviewable after the result arrives.

See the Why. Own the What. describes that responsibility: clearer signals, visible decisions, connected actions and outcomes the team can review.

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Independent hotels
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Named PMS & channel connections
2016
Building Peaqplus since

More than 100 independent hotels use Peaqplus. We have been building it since 2016 alongside revenue managers, GMs and owners — expanding the platform when a real hotel workflow calls for it.

The team

The people behind the platform.

Independent, founder-led, owner-operated since day one. A small team, deeply involved with the hotels we work with.

Ferenc Hunka
Ferenc Hunka
Founder & CEO

Ferenc combines software thinking with fifteen years in hotel operations, from the front desk to General Manager. While running revenue management at a large hotel, he saw where spreadsheets stopped preserving the history behind a decision. He shaped the Peaqplus idea in 2014 and started building the product in 2016.

Zoltán Katona
Zoltán Katona
Co-Owner

Zoltán has built hospitality technology since 2012 as founder and co-owner of morgens.hu. His work spans booking engines, hotel loyalty, conversion-focused websites and digital marketing for independent hotels. He joined Peaqplus as co-owner in 2024, adding the commercial and direct-booking context around the analytics, decision and pricing workflows.

Gábor Horváth
Gábor Horváth
Key Account Manager

Gábor spent more than fifteen years at Accent Hotels, moving from the front desk through reservations and sales to Revenue Manager at the Budapest head office. At Peaqplus he works closely with long-standing customers, turns hotel questions into product input and keeps the platform grounded in day-to-day revenue work.

Dániel Szarka
Dániel Szarka
Sales Manager

Dániel brings a decade in hospitality sales, from reservations to Sales Director, including four years at Szallas.hu and senior hotel-sales roles. He leads Peaqplus demo conversations with a fit-first approach: understand the hotel, its team and its current workflow before deciding what is worth showing.

Customer proof

How hotel teams use it in practice.

Two published customer stories, reviewed with the people involved.

Signal → Decision → Action → Outcome

Does this way of working fit your hotel?

Bring your current revenue workflow, team setup and biggest unanswered question. We will show the relevant parts of Peaqplus on simulated hotel data — and say clearly where the fit stops.

45–60 minutes. Simulated hotel data. No PMS access or commitment.

Not ready for a demo? Start smaller —5-min revenue check →ROI in 4 numbers →