Customer story · Budapest
How data became a daily steering tool

From reporting to a daily steering tool.

In an approved interview covering the first nine months of 2025, Hotel Clark reported significant revenue growth while keeping the highest RevPAR in its competitive set. András Lakézi, Managing Director at the time, explains the operating change behind the review.

András Lakézi · Managing Director at the time · Hotel Clark Budapest
First 9 months of 2025Reported highest RevPAR in the compsetDaily revenue meetingPeaqplus customer for years
LAAndrás Lakézi
András Lakézi
Managing Director at the time · Hotel Clark Budapest

This interview was recorded in October 2025 with András Lakézi — at the time Managing Director of Hotel Clark Budapest and Operations Director of Unione Hotel Management, its operator — reviewing the year’s first nine months. The English quotes are faithful translations of the Hungarian wording he approved. Hotel Clark has used Peaqplus for years and still does today.

“Our goal was to stop merely reporting the data and start genuinely using it as a steering tool” — that is how he summed up why the hotel brought in Peaqplus. What followed reshaped the logic of the daily revenue meetings, too.

01
The goal

A steering tool, not another report

The Clark team had always seen the numbers — the question was how to use them. The goal was not more reporting: it was to review booking, sales and demand data together and identify where performance differed from the current expectation.

The Clark already used IDeaS as its RMS. Peaqplus was chosen alongside it, not as a replacement, to support the shared analysis and management decisions around the existing pricing workflow.

The difference is not in the visuals but in the logic. The question stops being “what happened” — and becomes “why, and what do we do about it now”.

We didn’t just see what was happening — we also saw why it was happening, and what steps we could take immediately. That way of thinking completely reshaped the logic of our daily revenue meetings.
András Lakézi · Managing Director at the time
02
The result

What nine months showed: strategy instead of firefighting

In the interview, Lakézi reported significant revenue growth over the nine-month review period while the hotel retained the highest RevPAR in its competitive set. The exact figure appears only in his approved quote below.

He described using demand forecasts and pickup patterns to examine softer periods earlier, giving the team more context for pricing and campaign decisions instead of relying only on a last-minute response.

Over the past nine months we achieved 3.5% revenue growth, while our RevPAR is still the highest among our competitors.
András Lakézi · Managing Director at the time
The daily operation

One set of numbers, four teams

Management, revenue, sales and marketing gained a shared reference: the same numbers and the same review context. The interview describes this as the basis for more objective and traceable decisions.

management · revenue · sales · marketing
01
One shared set of numbers

Everyone sees the same data — the debate isn’t about whose number is right, but about what the next move is.

02
Traceable decision context

The team can keep the reason and supporting data visible alongside a pricing or commercial decision.

03
Periods to examine

The shared view highlights deviations and directs the team to the dates that need discussion.

04
More time for the decision

The customer describes less repeated data assembly and a clearer route into the commercial discussion.

Everyone sees the same numbers and works from the same insights. Decisions are objective, measurable and traceable.
András Lakézi · Managing Director at the time
03
The group

One platform, three houses

At the time of the interview, Lakézi was also Operations Director of Unione Hotel Management, the hotel’s operator — and Peaqplus didn’t stop at the Clark: today it runs in all three of the group’s houses, Leon Hotel Budapest and Melea The Health Concept Hotel included.

Three houses with very different profiles became comparable inside one platform — the same reports, the same logic, and the portfolio in a single view.

Unione Hotel Management
One decision surface
Hotel Clark Budapest
Leon Hotel Budapest
Melea The Health Concept Hotel
Advice to other hotels
There’s no point in waiting. The data is already there in every hotel — it just needs organizing.
András Lakézi · Managing Director at the time · Hotel Clark Budapest

His advice to hotels still weighing a BI system: the right system doesn’t complicate processes, it simplifies them — and the strength comes when decisions are backed by fact, not gut feeling.

About Peaqplus

Peaqplus is a Hungarian-built revenue management platform for independent hotels. BI Core creates a shared PMS-based decision view; optional layers add pricing, competitor intelligence, sales workflows and Pulse AI when the hotel needs them. peaqplus.com

Signal → Decision → Action → Outcome

See how data becomes a steering tool

Book a 45–60 minute demo using simulated hotel data. We’ll follow one decision from the initial signal to its review and discuss how Peaqplus could sit alongside your current systems.

Free demo · Simulated hotel data · No PMS access · No commitment