Platform/Competitor Offers
Hotel competitor promotion monitoring · direct-channel offers

See the offer behind the competitor rate.
Before you answer with a discount.

Bring the publicly available promotions on your tracked competitors' own websites into one board — offer type, booking deadline, stay window, inclusions, advertised price where present, and source link.

Use the offer beside the published rate to separate a simple price gap from a package or stay pattern. The board is a signal to verify — not a net-rate comparison or an automatic promotion recommendation.

SIMULATED EXAMPLE
Competitor Offers
Competitor A
3 active offers
Summer early-bird
Early-bird−15%Free night
Book by Jun 30
Long-stay package
3-for-4Spa
Stay Jul–Aug
Competitor B
2 active offers
Autumn voucher
Voucher% off−20%
Book by Sep 15
Midweek escape
Min-nights2+Dinner
Stay Sep–Nov
One offer board · three decisions

Give revenue and marketing the same competitive context.

A structured view of public direct-site promotions helps each commercial role answer a different question without treating a competitor offer as an instruction.

RM
Read rate and offer together

Check whether the apparent price gap is really a room-rate difference, or a package, free night or minimum-stay mechanic.

Rate → context
MKT
See which offer patterns the market tests

Compare deadlines, stay windows and inclusions before deciding what your own campaign should test — or whether it should stay unchanged.

Pattern → hypothesis
GM
Choose value, discount or no response

Review the public source and commercial trade-off before approving a reaction that may add cost or weaken the rate.

Signal → decision
01
Public direct-channel signal

The OTA rate does not show the whole offer.

Two hotels can display the same nightly rate while one also promotes a free night, an early-booking discount or a dinner-and-wellness package on its own website. A rate shop alone does not preserve that context.

Competitor Offers structures the public promotion beside the rate. It does not reveal the competitor's conversion, cost, inventory, eligibility rules or private strategy — those remain questions, not inferred facts.

What the board includes
  • Public offer pages on the websites of the hotels you already track
  • Offer title, type, booking deadline, stay window, minimum nights and inclusions
  • Advertised price where the source publishes one
  • Original source link retained for verification
SIMULATED EXAMPLE
SAME COMPETITOR · TWO READINGS
What the rate shows€210/night
The published rate appears higher before the conditions are checked.
but on their own site
What the offer showsoffer context
3-for-4Free nightSpa included
The free night and spa change the value story — but this is not a like-for-like OTA nightly rate.
02
Offer type and conditions

Compare the mechanic before you compare the price.

The commercial meaning often sits in the condition rather than a headline price: book by a date, stay four and pay three, meet a minimum stay, or receive dinner, wellness access or another inclusion.

One promotion can carry several mechanics. Peaqplus keeps each one visible instead of reducing the page to a single discount label; unfamiliar wording remains tied to the original source for review.

Common offer types
  • Early-bird · free night · stay-X-pay-Y · % off
  • Value-add (spa, dinner, experience) · seasonal · voucher · loyalty
  • Minimum stay and multiple conditions on the same offer
  • Several mechanics on one promotion — each visible separately
SIMULATED EXAMPLE
STRUCTURED OFFER TYPES
Early-bird−15%Free night3-for-4% off−20%Min-nightsKids freeValue-addSeasonalVoucherLoyalty+ new types
Unfamiliar wording remains visible and linked to the public source for human review.
03
Booking deadline · stay window

Keep the two date windows separate.

The date by which a guest must book and the dates on which the guest can stay answer different questions. Competitor Offers keeps the deadline and the targeted stay period separate.

An advertised price is also kept separate from a like-for-like rate comparison. Room type, cancellation, taxes, eligibility and package inclusions may differ, so the source price is context — not a calculated effective nightly rate.

  • Bookable until — the deadline shown on the public page
  • Stay dates — the period the promotion targets
  • Several stay periods — each can retain its own minimum nights
  • Advertised price — source context, explicitly not an OTA-comparable night
SIMULATED EXAMPLE
Competitor Offers · offer detail
Summer early-bird escape
source ↗
Early-bird−15%Free nightMin-nights3+
Bookable
until Jun 30 · 22 days left
Stay
Jul 1 – Aug 31 · min 3 nights
Sep 1 – Sep 15 · min 2 nights
Advertised
€189 / nightⓘ not like-for-like with OTA
Includes
Breakfast · Spa access · Late checkout +2
04
Public free text · structured by AI

Turn differently worded offer pages into comparable fields.

Hotels describe promotions in different structures and language. When Competitor Intelligence and Pulse AI are both active, Peaqplus turns the public page into comparable offer types, dates, inclusions and an advertised price where one is stated.

The source page remains the authority and can change after collection. Verify an offer before acting; the board does not estimate conversion, package cost or a true net nightly rate, and it does not publish a campaign or change a hotel rate.

The human–AI boundary
  • Free-text offer pages → one consistent, comparable map
  • Public source link retained on every offer
  • Source terms remain available for human verification
  • No automatic rate change, campaign launch or performance claim
SIMULATED EXAMPLE
FREE TEXT → STRUCTURED
“Summer special! Book by June 30 and your 4th night is on us — wellness access included for stays of 3 nights or more, July through August.”
Free nightEarly-birdValue-addMin-nights3+
bookable · until Jun 30stay · Jul 1 – Aug 31 · min 3includes · wellness access
What you do with it

Move from one promotion to a defensible response.

A single competitor offer is an observation. The decision becomes stronger when the team verifies the source, checks whether the pattern repeats and weighs its own commercial constraints.

01
Check whether it is a market pattern

One early-bird offer may be an isolated test. Similar deadlines across several tracked hotels are a stronger prompt for investigation.

Offer → pattern
02
Choose the response — including none

Compare the rate, conditions and inclusions before deciding between a value-add, a discount, a different window or no change.

Context → option
03
Hand off the same source

Revenue, marketing and management discuss the original page and structured fields instead of three different screenshots or interpretations.

Source → alignment
Pricing

Requires Competitor Intelligence and Pulse AI.

Competitor Offers uses the hotels already configured for competitor monitoring, while Pulse AI structures their public offer pages. The board is available only when both capabilities are active. It adds context to the rate signal; it does not replace source verification or make an automatic pricing decision.

See the required modules →
Hotel competitor promotion monitoring, clearly

Know what the board captures — and what it does not.

Public sources, offer fields, freshness, price comparability and module requirements in plain English.

01
What is hotel competitor promotion monitoring?

Hotel competitor promotion monitoring follows the publicly available offers on the websites of a named competitive set. Competitor Offers turns those pages into a comparable board of offer types, booking deadlines, stay windows, minimum nights, inclusions, advertised prices where present and original source links.

02
Which promotions can Competitor Offers capture?

The board can structure public early-booking discounts, free nights, stay-X-pay-Y mechanics, percentage discounts, minimum-stay conditions, seasonal offers, vouchers, loyalty offers and value-add packages such as dinner or wellness access. One promotion can retain several mechanics and date windows.

03
Is an advertised offer price comparable with an OTA room rate?

Not automatically. The room type, cancellation terms, taxes, eligibility, minimum stay and package inclusions may differ. Peaqplus keeps an advertised price as source context and links back to the public offer page; it does not present it as a calculated net or like-for-like nightly rate.

04
How current and reliable is the offer information?

The board reflects the public offer page captured during collection, and the original source link remains available for verification. A source page can change after collection, and structured fields can require human review, so check the current public terms before making a commercial decision.

05
What does Competitor Offers require, and can it change my rates or launch a campaign?

Competitor Offers requires both Competitor Intelligence and Pulse AI: the first defines the tracked hotels, while the second structures their public offer pages. The capability provides decision context only. It does not change a hotel rate, publish an offer, launch a campaign or claim that a promotion caused bookings.

Signal → Decision → Action → Outcome

Bring one competitor offer your team is unsure how to read.

In a 45–60 minute walkthrough, using a simulated hotel, we trace the public offer to its type, booking deadline, stay window, inclusions and source, then place it beside the published rate without treating it as a like-for-like net price.

Free demo · no PMS access required · we reply within 1 business day

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