Four patterns we hear over and over.
The revenue conversation at a boutique hotel rarely starts with "what's our ADR." It starts with "what are our guests experiencing" — and the data needs to follow that lens.
Direct bookings often 40–70% of total. The OTA channel matters but isn't the lead. Most rate-shopping and distribution-focused tools were built for OTA-dominated properties; their feature priorities don't fit.
The restaurant. The bar. The spa. The experiences package. For many boutique hotels, non-room revenue is 30–60% of total. Tools that fold it into one "total" metric (or worse, exclude it) miss the point.
A boutique's premium isn't justified by category benchmarks — it's justified by the experience. The pricing strategy is aspirational positioning, not market-following. Tools that recommend rates based on competitor moves miss the strategic context entirely.
Most boutique hotels don't have a dedicated revenue manager. The owner or GM does revenue alongside guest experience, marketing, and ten other things. The tools that work at scale are wrong-fit at this size.
How Peaqplus addresses each.
The Insight dashboards split revenue across categories: room, F&B, spa, other. Same Point YoY runs separately on each. The Executive Summary shows your ancillary mix as a separate scorecard. Direct booking trends sit alongside OTA trends, not buried inside "total channel revenue." If 50% of your revenue is non-room, you see 50% of your story properly.
Inside BI →Prebook — included free with every Peaqplus subscription — captures every search on your direct booking widget. The conversion rate per period, the dates with high search but low conversion (price barrier?), the seasonal patterns of direct intent. For a boutique with strong direct dominance, this is intelligence the tools focused on OTA distribution can't provide.
Inside BI →The rate matrix lets you set premium positioning as a rule — not as an autonomous AI optimization that assumes market-following. Hold rates above the cheapest competitor by design. Mark certain dates as event / experience premium. Every override is logged, every reason captured. The audit trail makes the strategy defensible to your owner three months later.
Inside Pricing →No revenue manager? The Daily Briefing email arrives at 7 AM with what to look at today — in plain language, three paragraphs, suggested actions ranked. The Executive Summary Insight reduces three months of data to traffic-light scorecards. You don't need to learn revenue management; you need a compass that tells you what's working and what isn't.
Inside Pulse AI →From €109/month — boutique-hotel scale.
For boutique hotels under 50 rooms, the Starter bundle is €109/month — the BI foundation, Discussion / Decisions, Daily Briefing, email reports, plus Booking engine statistics and Event Calendar free. Most boutique owners stay on Starter or move to Growth (€236/month for under-50-room properties) to add the Pricing module, Ping, and Competitor Rate Intelligence.
See all bundles →See Peaqplus at boutique scale.
In our 45–60 minute walkthrough (length depends on how deep you want to go), we run Peaqplus on our live demo environment — a simulated property with data that moves day to day — walk through direct vs OTA mix, ancillary revenue split, and what a Daily Briefing looks like. Bring a guest-experience question — we'll show you what the data actually says.
No setup fee. Bring your data.