Four patterns we hear over and over.
The revenue conversation at a boutique hotel rarely starts with "what's our ADR." It starts with "what are our guests experiencing" — and the data needs to follow that lens.
Direct bookings often 40–70% of total. The OTA channel matters but isn't the lead. Most rate-shopping and distribution-focused tools were built for OTA-dominated properties; their feature priorities don't fit.
The restaurant. The bar. The spa. The experiences package. For many boutique hotels, non-room revenue is 30–60% of total. Tools that fold it into one "total" metric (or worse, exclude it) miss the point.
A boutique's premium isn't justified by category benchmarks — it's justified by the experience. The pricing strategy is aspirational positioning, not market-following. Tools that recommend rates based on competitor moves miss the strategic context entirely.
Most boutique hotels don't have a dedicated revenue manager. The owner or GM does revenue alongside guest experience, marketing, and ten other things. The tools that work at scale are wrong-fit at this size.
How Peaqplus addresses each.
The Insight dashboards split revenue across categories: room, F&B, spa, other. Same Point YoY runs separately on each. The Executive Summary shows your ancillary mix as a separate scorecard. Direct booking trends sit alongside OTA trends, not buried inside "total channel revenue." If 50% of your revenue is non-room, you see 50% of your story properly.
Inside BI →Prebook — included free with every Peaqplus subscription — captures every search guests run in your booking engine. The conversion rate per period, the dates with high search but low conversion (price barrier?), the seasonal patterns of direct intent. For a boutique with strong direct dominance, this is intelligence the tools focused on OTA distribution can't provide.
Inside BI →The rate matrix lets you set premium positioning as a rule — not as an autonomous AI optimization that assumes market-following. Hold rates above the cheapest competitor by design. Mark certain dates as event / experience premium. Every override is logged, every reason captured. The audit trail makes the strategy defensible to your owner three months later.
Inside Pricing →No revenue manager? The Daily Briefing email arrives at 7 AM with what to look at today — in plain language, three paragraphs, suggested actions ranked. The Executive Summary Insight reduces three months of data to traffic-light scorecards. You don't need to learn revenue management; you need a compass that tells you what's working and what isn't.
Inside Pulse AI →From €109/month — boutique-hotel scale.
For boutique hotels under 50 rooms, the Starter bundle is €109/month — the BI foundation, Discussion / Decisions, Daily Briefing, email reports, plus Booking engine statistics and Event Calendar free. Most boutique owners stay on Starter or move to Growth (€236/month for under-50-room properties) to add the Pricing module, Ping, and Competitor Rate Intelligence.
See all bundles →See Peaqplus at boutique scale.
In our 45–60 minute walkthrough (length depends on how deep you want to go), we run Peaqplus on our live demo environment — a simulated property with data that moves day to day — walk through direct vs OTA mix, ancillary revenue split, and what a Daily Briefing looks like. Bring a guest-experience question — we'll show you what the data actually says.
No setup fee. Bring your data.