Solutions/For Sales & Marketing
Hotel sales and marketing analytics

Find the dates that need demand.
Build the business that fits them.

Connect pace and booking-engine search intent with sales context, group opportunities and weighted forecast in one hotel commercial workflow.

Peaqplus helps the team diagnose dated demand and keep the next action visible. It does not run advertising or claim that one dashboard proves a campaign caused a booking.

The commercial workflow gap

The signal, action and follow-up need one dated context.

A campaign metric is not a demand diagnosis

Clicks and conversions describe campaign activity. The hotel still needs dated pickup, pace, search intent and segment context to decide where more demand is needed.

The need date and the next action live apart

A weak period appears in one report, while the campaign decision, responsible person and follow-up stay in another tool or conversation.

A group inquiry arrives without revenue context

Sales needs to answer quickly, but the useful minimum rate, displaced transient revenue, alternative dates and weighted forecast require the same dated view that Revenue uses.

01
Marketing demand planning

See direct-search intent before it becomes a booking.

Booking Engine Search turns each search event from the direct booking engine into dated demand context: stay dates, guest count and room type. Its four reports show lead-time patterns, top dates, daily search demand and search-to-booking conversion.

The integration is included with every Peaqplus subscription without a separate Peaqplus setup fee. It helps the team choose where to act; campaign execution and attribution remain in the hotel's advertising, analytics or CRM tools.

Four included reports
  • 12 × 12 lead-time matrix
  • Daily summary and top three dates
  • Daily search-to-booking conversion
  • Daily Search calendar, 60+ days forward
SEARCH INTENT · NEXT 30 DAYS
Search volumeBookings
02
Group, MICE and corporate sales

Move the opportunity forward with revenue context.

Sales Track is part of BI Core and keeps field context beside the hotel data. The optional Sales Pipeline + Smart Pricing module adds opportunity stages, contacts, owners, tasks, notes, scoring and a weighted value that appears in the monthly Forecast view.

Smart Pricing calculates a minimum from the current OTB, budget, same-point pace, occupancy band and configured multipliers. For group business, the displacement view adds a revenue-based break-even, states the available basis and suggests nearby date alternatives.

The calculation is a decision aid, not an accept-or-decline instruction. The team sees the inputs, can override with a reason and remains responsible for the final offer.

Explore Sales Pipeline + Smart Pricing
SALES PIPELINE · WEIGHTED €350K
Bosch annual
Corporate
124k80%
Munich wedding
MICE · Wedding
68k60%
Tech conference
MICE · Conference
98k80%
Hike club retreat
Group
18k40%
One connected commercial workflow

From a need date to a visible follow-up.

A simulated workflow. The exact channels, timing and division of work depend on your hotel and its existing tools.

01
Locate the need period

Start with Pace Insight, Budget and Forecasting to find the dates where the current booking position needs attention.

02
Check direct demand intent

Use Booking Engine Search to review search volume, top-searched dates and search-to-booking conversion before choosing the marketing response.

03
Record the commercial action

Run the campaign in the hotel's advertising or CRM stack, then keep the supporting view, Decision, responsible person and deadline together in Peaqplus.

04
Qualify the group opportunity

When Sales Pipeline + Smart Pricing is active, review the calculated minimum, revenue-based displacement break-even and nearby date alternatives. Sales and Revenue make the final call.

05
Review the later state

Compare the next pickup and conversion view, the weighted group pipeline and the recorded follow-up. Peaqplus preserves the sequence; it does not claim that one campaign alone caused the result.

What the team actually uses

Six capabilities, with the module boundary made explicit.

Pace Insight

Review booking velocity, pace against last year, projected month-end and the daily pickup required to reach budget.

Booking Engine Search

Four reports show direct-search intent, top dates and search-to-booking conversion. An integration event is required.

Sales Track

Keep field context beside the hotel data and carry it into the wider revenue workflow. Included in BI Core; no paid Sales Pipeline required.

Sales Pipeline

Manage group, MICE and corporate opportunities by stage, owner, date, task and probability. Optional module.

Smart Pricing + displacement

See the calculated minimum, revenue-based break-even, input basis and alternative dates. The team can override with an audit trail.

Scheduled reports + Daily Briefing

Five BI Core briefing blocks work without AI. Pulse AI can add two written explanation blocks when selected.

Optional · Pulse AI

Ask the commercial question. Check the source path.

Pulse AI can explain the latest data available in Peaqplus and link back to the supporting view. Pipeline questions require the active Sales Pipeline module; Smart Pricing itself is calculated by the Sales module, not by Pulse AI. The examples below use simulated data.

SalesWhich open opportunities are above 70% probability this month?
PulseThree open opportunities are above 70% probability and have a combined weighted value of €29,800. Source: Sales Pipeline → open opportunities → current month.
SalesWhich open opportunities need follow-up this week?
PulseFour opportunities have a follow-up date this week; two have no completed task yet. Source: Sales Pipeline → follow-up date → task status.
SalesWhat changed in search-to-booking conversion for the next 30 days?
PulseSearch volume increased while completed bookings stayed level, so conversion declined by 2.3 percentage points. Source: Booking Engine Search → conversion → next 30 days.
Pulse AI is included in the Pro bundle or available as a €49/month add-on (intro pricing). Meet Pulse AI →
Pricing · properties with up to 49 rooms

Start with the demand view; add the group-sales workflow when needed.

Starter is €109/month and includes BI Core, Sales Track, scheduled reports and Booking Engine Search. Growth is €236/month. Pro is €334/month and includes Sales Pipeline + Smart Pricing and Pulse AI. Sales Pipeline + Smart Pricing is also a €49/month add-on to Starter or Growth, with no module setup fee and 1 hour of training. BI Core has a €135 one-time setup fee. Prices are per property, exclude VAT and vary by room-count band.

See pricing and room bands →
Sales & Marketing FAQ

Product boundaries before you map the workflow.

What does Peaqplus give a hotel Sales & Marketing team?

BI Core gives the team dated pace, Budget, Forecasting, scheduled reports, Sales Track and a shared Decision workflow. Booking Engine Search adds direct-search intent and conversion context. The optional Sales Pipeline + Smart Pricing module adds group, MICE and corporate opportunity management with revenue context.

Can Peaqplus attribute a booking to a marketing campaign?

No. Peaqplus can show the sequence around a campaign — search intent, pace, pickup, conversion and the later hotel result — but that sequence does not prove causality. Campaign execution and attribution remain in the hotel's advertising, analytics or CRM tools.

Is Booking Engine Search included in every subscription?

Yes. Booking Engine Search has no separate Peaqplus subscription or setup fee. It requires a standard search event from the booking engine; the booking-engine vendor or developer may charge for its integration work. The BI Core subscription and its normal setup fee still apply.

Does the sales and marketing workflow require Pulse AI or Sales Pipeline?

No. Pace Insight, Booking Engine Search, Sales Track, scheduled reports, Discussion and Decisions work through BI Core without Pulse AI or the paid Sales Pipeline. Sales Pipeline + Smart Pricing is optional for group-opportunity management. Pulse AI is a separate optional layer for natural-language questions, written explanations and two Daily Briefing AI blocks.

How much does Peaqplus cost for a Sales & Marketing team?

For a hotel with up to 49 rooms, Starter is €109/month, Growth is €236/month and Pro is €334/month per property. Sales Pipeline + Smart Pricing is included in Pro or available with Starter or Growth for €49/month per property, with no module setup fee and 1 hour of training. BI Core has a one-time €135 setup fee. Prices exclude VAT, room-count bands apply, and yearly billing receives a 10% discount.

Signal → Decision → Action → Outcome

Bring one need period and one group inquiry.

In a 45–60 minute walkthrough, we use a simulated hotel to trace a weak period through Pace Insight and Booking Engine Search, then price and qualify a group opportunity with Sales Pipeline + Smart Pricing. We also map where campaign execution and attribution stay in your current tools.

45–60 minutes · Simulated hotel data · No PMS access required · No commitment

Not ready for a demo? Start smaller —5-min revenue check →ROI in 4 numbers →