Glossary / Sales & groups

RFP (Request for Proposal)

Definition

A formal solicitation from a corporate buyer (typically a company or travel-management agency) asking hotels to submit pricing proposals for a defined volume of business over a defined period. Annual RFP cycles are common in corporate hotel sales.

What it tells you

RFP responses are pricing decisions that lock in negotiated rates for a year. Win the RFP at the right rate — secure stable business; lose it — the corporate volume goes to a competitor.

How to track it

Sales CRM systems track RFP pipeline: which accounts, which periods, which competitors, win/loss outcomes. Track win-rate over time and average ADR per won RFP.

Where it fits

RFP management is a hybrid sales / revenue-management activity. The pricing decision needs context (current OTB on those nights, budget targets, competitive positioning) that mature pricing systems support natively.

Want to see RFP tracked automatically? Book a 15-minute demo →
Signal → Decision → Action → Outcome

See these metrics tracked automatically.

In our 45–60 minute walkthrough, we run Peaqplus on our live demo environment — a simulated property with data that moves day to day.

No setup fee. No PMS access needed.