Glossary / Distribution & channels

GDS (Global Distribution System)

Definition

Older distribution networks (Amadeus, Sabre, Travelport) that connect hotels to travel agents and corporate booking tools. Pre-dates OTAs; remains important for corporate and travel-agent business.

What it tells you

GDS bookings typically come from corporate accounts, travel-agent reservations, and managed-travel programs. The volume is smaller than OTA but the average booking is often higher value (longer stays, higher ADR).

How to track it

GDS is captured as a channel in PMS. Most BI tools surface GDS performance separately. Channel manager configurations often include GDS as a connected channel.

Where it fits

GDS matters more for properties with significant corporate or travel-agent business. For pure-leisure independent hotels, GDS is a small fraction of mix; for business-travel-heavy city hotels, it’s meaningful.

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