Open Pricing

Definition

A pricing approach where rates are set continuously and uniquely per date, room type, and segment — rather than from a small set of “tier-based” rates. Each room-night gets its own optimal price.

What it tells you

Open pricing is more granular than traditional tier-based pricing. Where tier-based pricing might have “standard / shoulder / peak” rates, open pricing computes a unique rate for each date based on demand, lead time, mix, and competitive position.

How to track it

Open pricing requires automated rate computation — manual rate-setting at this granularity is impractical. Modern RMS systems support open pricing; rule-based pricing engines often approximate it through complex rules.

Where it fits

Open pricing is the modern alternative to discrete pricing tiers. It captures more of the revenue available in granular demand patterns; it requires more sophisticated tooling and more complex audit trails.