Glossary / Pricing & strategy

Day Class

Definition

Day class is a category assigned to each calendar date based on expected demand — typically labels like “high demand,” “shoulder,” “low demand,” “compression event.” A year of dates gets pre-classified so pricing strategy can follow a consistent logic per class.

What it tells you

Day classes turn 365 individual pricing decisions into 4–6 strategies. Instead of “what should June 14 cost?” the question becomes “what’s a high-demand summer Saturday worth?” — answered once and applied to all matching dates.

How to track it

Manually configured in advance, refined over time. Peaqplus calls the day-class layer the Pricing Map; legacy revenue managers may know it as DCAL (demand calendar).

Where it fits

The backbone of any structured pricing strategy. Without day classes, every date is judged individually — which is unsustainable across a full year.

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