Group Block

Definition

A group block is a set of rooms reserved together for a single group — a conference, a wedding, a corporate event, a tour group. Typically 10+ rooms on overlapping dates, with negotiated rates and shared terms.

What it tells you

Group blocks behave differently from transient bookings: longer lead time (often 6–18 months for large groups), higher cancellation risk, lower per-room rate (volume discount), but high ancillary revenue (F&B, meeting rooms, banquet).

How to track it

PMS group block management. The sales pipeline (deals before they become blocks) lives in CRM-style tools — Peaqplus’s Sales module covers both the pipeline and Smart Pricing for the rate decision.

Where it fits

For conference hotels and resorts, group blocks can drive 30–50% of annual revenue. The pricing decision on a group inquiry is high-stakes — accepting at the wrong rate can lock in months of below-hurdle inventory.