Glossary / Pricing & strategy

Stop Sell

Definition

A restriction that closes off bookings on a specific channel for a specific date. “Stop sell on Booking.com for May 12” means no new Booking.com reservations for that date.

What it tells you

Stop sells are used to manage parity, prevent over-booking, or push demand to higher-margin channels. They’re tactical — typically applied for short windows when conditions warrant.

How to track it

Channel managers handle stop sells per channel per date. Track usage frequency — frequent stop sells suggest forecasting or distribution issues that should be addressed structurally.

Where it fits

Stop sells are a tactical tool, not a strategy. Used responsibly, they prevent specific problems; used habitually, they signal that pricing or distribution isn’t being managed properly.

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