Glossary / Distribution & channels

Walk-In

Definition

A guest who arrives at the hotel without a prior reservation and books on the spot. Counted as a distinct channel in some PMSes.

What it tells you

Walk-ins were once a meaningful channel for many hotels; in the OTA era, they’ve shrunk significantly. Tracking walk-in volume reveals organic on-foot demand — still relevant for properties in tourist-heavy locations.

How to track it

PMSes track walk-ins as a channel. Daily volumes are typically small but vary by location and season.

Where it fits

Walk-in pricing is often a tactical decision — the front-desk agent has discretion to negotiate. The strategic question: are walk-in rates yielded as effectively as OTA rates, or do they default to “whatever the agent says”?

Want to see Walk-In tracked automatically? Book a 15-minute demo →
Signal → Decision → Action → Outcome

See these metrics tracked automatically.

In our 45–60 minute walkthrough, we run Peaqplus on our live demo environment — a simulated property with data that moves day to day.

No setup fee. No PMS access needed.