Data-Driven Hotel Leadership

Learn to lead on data.

A free, written course for GMs, sales & marketing leaders and owners — read the numbers, ask the right questions, decide on data.

27 lessons · GM, sales & marketing, owner · free

Magyar

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Revenue is not only the revenue manager’s job.

The GM grants the mandate, sales commits capacity weeks ahead, marketing allocates the budget, the owner measures returns. This course gives every leader the shared data language — to understand, support and rightly challenge what the numbers say. It won’t make you a revenue manager: it teaches you to decide on data in your own role.

Start with lesson 1

Common core — for everyone

Data-driven mindset

The mindset foundations — what a hotel measures, the leader's KPIs, opportunity cost.

8 lessons

Data-driven decision-making

How data flows into decisions — forecast, pace, mix, channels, the revenue meeting.

6 lessons

Role tracks — pick your role (or do all three)

GM track

For the GM: mandate and culture, P&L, the commercial team, reporting to the owner.

4 lessons

Sales & Marketing track

For sales & marketing: contract value, displacement, pace-driven campaigns, ROI.

4 lessons

Owner & investor track

For owners & investors: the four numbers that suffice, benchmarks, forecast credibility, CapEx.

4 lessons

Capstone — for everyone

Capstone

The finale: why data-driven leadership is impossible without a shared system.

1 lesson

For the daily practitioner: Revenue Management Academy — 67 lessons, beginner to expert