Glossary / Metrics & KPIs Intermediate

STAR Report

Definition

The STAR report — from STR (now part of CoStar) — is the standard hotel benchmarking report. It compares your property against a chosen competitive set on the three core metrics — occupancy, ADR, and RevPAR — expressed as index numbers: MPI (occupancy), ARI (rate), and RGI (RevPAR).

What it tells you

Where you stand against the set, not just against your own history. An RGI of 105 means you captured 5% more RevPAR than your fair share of the compset; the MPI and ARI split shows whether that came from filling more rooms or charging more. Above 100 is share won; below 100 is share lost.

How to track it

STR collects participating hotels’ data and issues the report daily, weekly, or monthly. You supply your own performance and define — or agree with the set — who belongs in the compset. Most BI tools that ingest STR data surface the three indices alongside your own metrics.

Where it fits

The STAR report is the industry-standard scorecard for competitive performance — the RGI line is the one most owners and asset managers watch. It answers “did we win or lose share this period?”, which raw RevPAR alone cannot.

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