Pickup

Definition

Pickup is the change in your reservations between two points in time. “This week’s pickup” means the net new room nights booked since last week’s snapshot.

What it tells you

Pickup is a forward-looking signal. Strong pickup means demand is materializing; weak pickup means it isn’t. Pickup velocity (the rate of change) is often more useful than absolute pickup numbers.

How to track it

Compare reservation snapshots taken at consistent intervals (daily, weekly). The difference is the pickup.

Where it fits

Pickup is the central metric for short-term revenue management decisions. If pickup is weak, you adjust pricing, push campaigns, or accept a group inquiry that tightens up the period.